Tony Godsick, Federer’s agent at IMG, immediately familiarized himself with Federer’s endorsements, and then drew up a marketing plan to fit his tennis and personal commitments. According to Godsick, because Federer speaks German, French and English, and because he has set up a foundation that raises money for South African children and ...
https://sportsagentblog.com/2007/09/07/the-federer-“brand”-then-and-now