Winding through the grounds of Roland Garros you'll never stray far from a crocodile logo. The French know well the story behind the animal—a brand created by legendary French tennis star Rene Lacoste. But the Paris-based company wanted to expand the ...
Being founded by famed tennis player René Lacoste only adds to the popularity of the brand among players of the sport. Most recently, the French based sports clothing brand partnered with Serbian tennis player Novak Djokovic to promote its latest ...
There aren't many guys who get to claim icon status in two different fields, but René Lacoste is one of them. The ferocious French tennis player dominated the game in the '20s and early '30s—winning seven Grand Slam titles and the nickname "the ... -
Roland-Garros (@rolandgarros) May 25, 2017. "As far as being a brilliant tennis mind, and I know him well enough to know that he is, he loves the game and will leave no stone unturned as far as preparing for matches goes." Halep-Kuznetsova finish - -
Internally we are calling it 'Le Club' because it is reminiscent of the tennis clubs the brand's founder René Lacoste played and changed in. ... Our partnership with Novak Djokovic is something that we can leverage all year around the world. We have
Play has been stopped on the court to repair holes, and second seed Novak Djokovic confirmed that players were unhappy with the surface. He added that the stadium court, where he played his opening match, has dropped in quality from a year or two ago.
The outfit, preppy but sports-centric, is no accident: Djokovic has partnered with Lacoste to launch a collection of clothes that bring the heritage and history of the brand – founded in 1933 by tennis champion René Lacoste – up to date with vivid
Building on the tradition of René Lacoste's nickname, the company anointed tennis great Novak Djokovic as the new “Crocodile” in May. The world's No. 2 player could have signed with any brand, but “he liked Lacoste,” Boury said. “With Lacoste, you
McEnroe, himself a three-time champion at the All England Club, said on the BBC that Djokovic was "distracted" and the person who comes to mind in similar circumstances "is not a tennis player, it's actually a golfer: Tiger Woods." Djokovic was asked
Novak Djokovic is through to the semi-finals of the 2017 Madrid Open after Kei Nishikori pulled out of their quarter-final showdown on Friday. The duo were set to meet in the most eye-catching of the four quarter-final tussles, but just minutes before
That's doubly true in 2017, when this little seaside town event will be headlined by two big stars in desperate need of some tuning up, Novak Djokovic and Angelique Kerber. Here's a look at who else in the Eastbourne fields, and in this week's men's
In men's action, nine-time champion Rafael Nadal and defending champion Novak Djokovic both won in straight sets to reach the quarterfinals in Paris for the 11th time, equaling Roger Federer's record for the professional era. Next up: Nadal vs. No. 20
The former world number one said he believes he shares a lot of values with the classic French brand: fair-play, tenacity and elegance, as well as a similar life trajectory to founder and former tennis star Rene Lacoste, who both started practising at
Life doesn't slow down for anyone, not even Novak Djokovic. His 30th birthday on Monday has blown out the candles of a decade that saw him win 12 majors and 30 Masters 1000 titles. Fellow 30-and-over rivals Rafael Nadal, Stan Wawrinka and Andy ...
ROME (AP) — Alexander Zverev signaled his anticipated arrival among the tennis elite by defeating Novak Djokovic 6-4, 6-3 Sunday to win the Italian Open. The 20-year-old Zverev became the youngest player to win a Masters 1000 event since Djokovic won ...